Free-CD funnel + admin
Our own checkout, one-tap add-ons, and a dashboard for orders, customers, inventory and a live buyer map. Replaced off-the-shelf tools.
Lafayette, Louisiana · 2021
0 fans. 0 streams. 0 sales.
Today
orders
customers
items sold
And counting.
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Arbo isn’t a band waiting to get signed.
It’s an independent music company that owns its fans, its data, and its technology.
Chapter one · 2021 to 2024
The build years.
orders in our first months of selling online, starting . Everybody starts somewhere.
Chapter two · September 2024
Then we gave the album away.
A free CD. Fans pay the shipping. Orders went from a month to in the first full month, and they haven’t stopped.
0orders
The engine
A direct-to-fan flywheel. Proven.
- Ad
- Free CD + shipping
- Upsells
- Email + SMS list
- Repeat buyers
- Referrals
Yousee a fiddle on your feed
free album CDs claimed
live albums added on
joins the list
customers came back to buy again
Fansbring fans
From orders a month to a peak of .
0
customers on the map
Every pin is a fan who ordered. Watch Louisiana and Texas.
Every one of the states. cities. Plus Canada, France, New Zealand, the U.S. Virgin Islands and APO military.
One pin per customer at first purchase, placed at city level and nudged slightly. No names or addresses.
Independence is the advantage
We own the whole thing.
The label model
- Label owns the masters
- Platforms own the fan list
- Advances recouped from royalties
- New campaigns wait on approvals
- Someone else sets the price
The Arbo model
- We own our masters
- We own our customer list
- Nothing to recoup
- A new funnel ships in days, not quarters
- We set our pricing
paying customers, each with a name, email, address and purchase history. In our database, not a label’s.
Units sold
Real things, in real mailboxes.
- CDs
- Cans of Cajun Crack
- Shirts, hats, stickers + packs
In an era when people say nobody buys CDs. Includes L’Angélus CDs sold through the Arbo store. Each disc in the tower is 100 of them.
Meanwhile, in the kitchen
We launched a seasoning.
cans sold, including half-price second cans and one 12-pack.
Streams
The catalog keeps climbing.
0Spotify streams
Streams + followers
One audience, every platform.
followers and subscribers we can reach, across every platform and our own list.
plays: Spotify streams across releases, plus YouTube views.
Money processed
from fans, through our own store, since .
Shopify total sales, after discounts and returns.
The Lab · built in-house
We build the tools other artists rent.
Most independent artists don’t have this. We’re ahead of the curve, and we ship.
Fan referrals
Fans earn for sharing. Every fan is a little street team.
Song links + pre-release signups
Our own smart links and pre-save pages. Replaced feature.fm.
Show marketing + SMS
Signups that turn a city’s fans into a sold-out room.
AI booking agents
Agents that research venues and run concert booking outreach.
AI hook generator
Generates and ranks hooks for ad creative, so we test more ideas, faster.
The upside
Three ways this grows.
Arbo
A second album, fully written. Touring powered by our own ticketing and SMS tools.
Cajun Crack
A consumer brand born from the music, the way Dan-O’s grew from a following. Recipe site and cookbook to come.
Mailbox Money
Our funnel stack, productized for other independent artists. Every tool we build for Arbo becomes a product.
And we’re just getting started.
Album two is written. The engine is built. Let’s go.